The Top 5 signs that you might need a DAM

1. You workspace and computer are cluttered with files

If you feel like you are drowning in digital clutter a digital asset management system will go a long way to ordering and structuring your office life. Assets uploaded and stored in the DAM are easily retrieved after a quick search.

DAM Word Cloud1

Another added benefit is all the disk and desktop space you will free-up. Plus you’ll have piece of mind knowing you’re files are backed up regularly as part of the DAM system maintenance.

2. You keep having to re-create content

According to Forrester Research 70% of content is recreated rather than re-used. Often content is recreated because the original version can’t be found. This costs companies time and money. A good DAM system would eliminate the need to constantly recreate content based on lost work. Also, the latest content would be available to the relevant staff members.

3. You’re always looking for files

Forrester Research found that knowledge workers spend up to 40% of their time looking for information. If you find that you’re always browsing through CD’s of content and numerous files on a general share drive then it may be time to consider the efficiency of a DAM system.

4. You’re worried about file security

If you share files with multiple parties and you’re worried about file security and usage rights it may be time to investigate a DAM system.

Not only will the system give you a host of file security options (e.g. pin access, link distribution etc) but you’ll be able expire or invalidate files at dates you predetermine.


5. You need to share information with people based off-site

Companies are collaborating and sharing information more nowadays than ever before. This often means distributing and sharing sensitive information to many sources: advertising agencies, partner offices, business principals, freelancers, work-at-home staff, press, clients, repro houses etc. Because this information needs to be readily available 24 hours a day, 7 days a week without the limitations of staff unavailability, time zone differences etc.

Having a reliable DAM system will ensure your content is securely available ALL the time to the RIGHT people.